18-09-2009 @ 13:53
Google has notched up the biggest rise in brand value, according to Interbrand's latest listing of the 100 most valuable global brands.
The internet search company's value grew 25% over the past year to reach nearly $32bn. In growth terms, it was closely followed by Amazon, which saw its brand equity boosted 22% to almost $8bn.
There were double-digit rises in the technology sector for BlackBerry and Apple, which made it into the top 20 global brands for the first time. Meanwhile, retail brands Zara and H&M also experienced brand value growth, despite the recession. Nestlé and Kellogg were up 13% and 7% respectively.
The economic climate has, unsurprisingly, led to declines in the value of brands in the banking sector. UBS is this year's biggest faller in the list with its value halving over the past year, while financial firms including Morgan Stanley, HSBC and American Express also saw double digit falls.
The top five brands, however, have held onto their positions. Coca-Cola remains at the top for the 9th year in a row, with its value up 3% to $69bn followed by IBM, Microsoft, GE and Nokia.
Luxury brands have also held onto their value; Ferrari was the best-performing automotive brand. However, Harley Davidson was one of this year's biggest losers dropping 43% of its brand value and slipping from 50th to 73rd in the table.
BusinessWeek/Interbrand Ranking of the Best Global Brands for 2009
Interbrand's Top 10 global brands 2009