AFEM unites EDM Community to tackle problem of £ 100M a year in lost performance royalties

17-10-2014 @ 16:05

AFEM endorses Pioneer DJ plan to offer data to collection societies
Richie Hawtin’s RADR concept aligns with new Pioneer technology

The Association for Electronic Music (AFEM) launched oct. 15th a campaign to ensure that, in future, the estimated £100m a year in performance royalties due to electronic music artists, writers and producers around the world finally reaches the right people.
Incomplete or missing data currently means around £100m currently goes to the wrong songwriters & artists.
AFEM launched its Get Played Get Paid campaign at the Amsterdam Dance Event convention.
It revealed it has already received heavyweight support for the campaign from DJ equipment giant Pioneer DJ, which is offering to supply the data via its new KUVO platform which could help collection societies finally nail the problem. Pioneer DJ is also collaborating with underground electronic music icon Richie Hawtin and his platform even though his technology was initially developed for DJs using non Pioneer set ups.

Performance royalties are due to artists and songwriters when their music is played on the radio or at a club or festival. In the UK alone, the combined sum collected for electronic music by PRS For Music and PPL is thought to be in excess of £15m a year. “The problem is that the
money collected does not necessarily go to the right people,” said AFEM CEO Mark Lawrence.
"Part of the problem is down to writers, artists and tracks not being registered at collection societies so the organisations don't know who to pay," he said, "but even more significantly, most societies do not have accurate granular data on what is actually played in clubs. AFEM is working with the electronic music community and the collection society network in an attempt to tackle these problems head on.

AFEM is to work with societies on raising awareness of the importance of artists, writers and producers seeking publishing deals or registering their own music, whilst at the same time the association will be identifying and endorsing technology solutions which can improve the monitoring of which tracks are being played by DJs.
Get Played Get Paid is the first of a series of high profile initiatives expected since the appointment of Mark Lawrence as AFEM CEO earlier this year. “There are an increasing number of companies building solution s to this problem from the original solution provider, DJ Monitor, through to emerging solutions from BMAT and GeoTrack ID,” he said.
We want to make sure, even if a number of solutions are adopted around the world, that there is dialogue across the music industry and the value of misallocated Electronic Music royalties is reduced significantly”.

AFEM endorses Pioneer DJ plan to offer data to collection societies AFEM today announced that the first technology provider to win its endorsement is DJ equipment manufacturer Pioneer DJ which has committed to provide accurate data of what is played by DJs at many of the world's most renowned club venues via KUVO.
Pioneer is offering KUVO boxes to clubs with Pioneer equipped DJ booths to allow details of tracks played to be reported to collection societies via KUVO’s cloud. Already installed in 200 DJ booths around the world, including such renowned clubs as Ministry of Sound London, Mansion Miami and Space Ibiza, these boxes will also power a new consumer app service being launched by Pioneer at ADE later this week.
In a further move announced on october 15th, technology adventurer and electronic music artist Richie Hawtin will align his own platform with the Pioneer technology. RADR works with DJs who use products like Traktor by Native Instruments, Ableton Live and Rane Serato, and connects with a DJ’s Twitter account, sending out information from clubs in real time.
Richie Hawtin states: “I launched RADR initially as Twitter DJ over five years ago. It was in part a way to show what music is really being played around the world at any one time, but I also saw the huge industry importance of delivering and revealing factual data so that artists get what they deserve in the form of money and recognition.
I am excited to be collaborating with other technology companies who can help put this data into the right hands. It’s important all music and technology companies unite on this issue and help resolve one of the biggest issues our genre has faced for decades.”

AFEM co-founder Ben Turner states, “This is an innovative and incredibly progressive move by Pioneer which will potentially benefit thousands of electronic music creators, and ensure they get the money which is owing to them. This campaign was one of the key drivers for the formation of AFEM in the first place. It is an issue which unites the whole community ensuring that the creators of the music we love get the money which is due to them. And it is an issue which only the electronic music its elf can properly address.”

Mark Grotefeld, General Manager for Marketing, Pioneer Europe, said, “We’re in a position to champion underground dance music producers, who are often overlooked by a system that can pay disproportionate amounts of money to other genres of music. We will offer our data to performing rights organisations to help them provide a more effective reporting solution for their members; and thus enable the organisation to pay dance music producers an accurate royalty”.

DJ Monitor:
Geo Track ID: